Jeantet advises the Emosia group on the acquisition of My Jolie Candle
Paris, July 28, 2022, Jeantet has advised the Emosia group, owner of Maison Berger Paris, on the acquisition of the My Jolie Candle start-up
Emosia, the owner of Maison Berger Paris, Bougies la Française, and Ambiances Devineau, stands out as an emblematic brand and a leader in the market of home fragrances.
My Jolie Candle, founded in 2014, is a French brand that is renowned for its candles which hide a jewel. Thanks to a broad communication on social networks, it is popular among a young audience because of its innovative concept.
This 3rd acquisition since 2019, allows the Emosia group to develop and offer a wide range of products and reach a wider public. My Jolie Candle will benefit from the know-how and reputation of the brands owned by the group.
Jeantet, Emosia’s legal advisor, was made up of a multidisciplinary team led by Pascal Georges, Partner in Corporate M&A / Private Equity.
Eight Advisory advised Emosia/Berger International on the financial aspects of the transaction.